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Video Marketing

Why Video Marketing Is A Must, Not A Maybe!

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Eddie Woods here, okay, I’m going to be a bit bold with my next statement, ready? You MUST incorporate video into your marketing plan for your business!!! This is NOT a suggestion, this is mandatory! Mandatory only if you want to remain relevant. Video is not only the dominant medium of the future, but it is the dominant medium of Right Now!

I know that many small, medium and even large businesses resist using video because they think it involves a lot of work, perhaps a big budget, requires time, and maybe they don’t feel that they come across good on camera. But if you are one of those businesses that have some of those objections, I would suggest that you stop thinking about your own insecurities with video, and start thinking about the effects that video can have on your potential customers, and the real potential it has to grow your audience, your customer base, and your bottom line.

I want you to read an amazing article from Liis Hainla at Dreamgrow, so you can start to understand the real power that video has and how it can help you grow your reach and your business…

“This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now…”

Read more here…

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Video Marketing

Not Doing Videos Yet? Here’s an InfoGraphic that is Sure to Change Your Mind!

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Bring your brand to life online by using video. Now, you all know by now that I’ve been preaching about incorporating video into your marketing plan for like… forever right? The reason is because video will bring your business to life for your audience. Videos show that you are a living, breathing person that people can connect with, and that you’re not just some words on a page, or on a website.

When you start telling your story to your audience through video, they will start to connect with you, connect with your business and with your brand in a whole new way. The shift to video will begin to show up in your bottom line too. Don’t believe me? Well then just check out the amazing InfoGraphic below that was put together by my friends over at Raw Shorts.

They have put together some mind-blowing stats on just how effective video marketing is for businesses. Check out the InfoGraphic below now…

Also, click here now to check out the article on Raw Shorts that follows the InfoGraphic!

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Video Marketing

3 Videos Every Business Should Have

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By now you must know that it is no longer optional to use video, it’s something that you have to do if you want to compete in 2019. Video is an integral part of getting attention and educating your audience.
I hear from business owners all the time who tell me that they don’t feel comfortable in front of the camera, and I totally get that because I used to feel the same way. But what you need to understand is that you don’t have to be perfect in order to get your message out and connect with your audience.

You won’t connect with everyone, but the beauty is that you don’t need to. There folks out there in your market, looking for your services who you will connect with, and they will be drawn to you because you are you. Not because you’re short or tall or fat or thin, or black or white or anything else.
Just be you and that will be good enough.

There is a bigger question that needs to be answered, and it’s one that I also hear from lots of small business owners who are thinking about doing some videos… what types of videos should business owners be creating? Below is an article that answers that question for you.

“Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.

The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.

Here are a few compelling video marketing statistics:

  • Emails containing video have 96% higher click-through rates than non-video emails.
  • Video marketers enjoy a 54% increase in brand awareness.
  • Social video generates 12 times more shares than text and images combined.
  • Video drives a 157% increase in organic traffic from search result pages.

To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”

Click here to read more: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/content-marketing-videos-every-brand-should-create/

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Video Marketing

How to Set Up Your Own Video Production Studio on a Tight Budget

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What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.

There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:

 

“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.

You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.

And in this post, you’re going to learn how to do just that.

By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.

You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.

But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.

Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.

How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together

Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”

Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”

Click here to read the rest of the article so you can set up your own video production studio on a tight budget:

https://www.digitalmarketer.com/blog/how-to-create-a-video-studio/

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