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What to Put In Your Youtube Video Descriptions

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For anyone who has ever tried their hand at publishing video content on the Internet, I don’t need to tell you that YouTube is a hard nut to crack. YouTube audiences can be incredibly fickle, picking up and dropping channels like they’re nothing, and the YouTube algorithm seems to change with each passing moment. It feels impossible to keep up…

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Video Marketing

3 Videos Every Business Should Have

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By now you must know that it is no longer optional to use video, it’s something that you have to do if you want to compete in 2019. Video is an integral part of getting attention and educating your audience.
I hear from business owners all the time who tell me that they don’t feel comfortable in front of the camera, and I totally get that because I used to feel the same way. But what you need to understand is that you don’t have to be perfect in order to get your message out and connect with your audience.

You won’t connect with everyone, but the beauty is that you don’t need to. There folks out there in your market, looking for your services who you will connect with, and they will be drawn to you because you are you. Not because you’re short or tall or fat or thin, or black or white or anything else.
Just be you and that will be good enough.

There is a bigger question that needs to be answered, and it’s one that I also hear from lots of small business owners who are thinking about doing some videos… what types of videos should business owners be creating? Below is an article that answers that question for you.

“Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.

The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.

Here are a few compelling video marketing statistics:

  • Emails containing video have 96% higher click-through rates than non-video emails.
  • Video marketers enjoy a 54% increase in brand awareness.
  • Social video generates 12 times more shares than text and images combined.
  • Video drives a 157% increase in organic traffic from search result pages.

To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”

Click here to read more: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/content-marketing-videos-every-brand-should-create/

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Video Marketing

How to Set Up Your Own Video Production Studio on a Tight Budget

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What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.

There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:

 

“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.

You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.

And in this post, you’re going to learn how to do just that.

By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.

You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.

But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.

Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.

How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together

Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”

Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”

Click here to read the rest of the article so you can set up your own video production studio on a tight budget:

https://www.digitalmarketer.com/blog/how-to-create-a-video-studio/

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Video Marketing

What Every Business Owner Must Know About Video Marketing

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Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.

Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….

“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.

Other types of video content marketing include:

  • Vlogs (video blogs)
  • Video interviews
  • Tutorial videos
  • Videos of presentations
  • Product demos and reviews
  • Video testimonials
  • Recordings of live streams
  • Video ads

Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.

Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/

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