That headline alone is astounding: That this year, 2018, mobile ad spend will overtake TV ad spend for the first time ever! And there is no going back folks! Digital Marketing is a beast, and it is only getting bigger! Check out the stats in the article from Mobile Marketer below…
“Mobile commerce is some of the fuel that’s driving the strong growth in the ad space as mobile conversions are expected to surpass those for desktop computers. Mobile commerce sales grew 29% to $153 billion in 2017 from the prior year, making up one-third of online retail revenue, Forrester found in a separate study. The researcher forecast that the U.S. will add 53 million smartphone shoppers in the next five years to make up 82% of online shoppers buying through a mobile device. The significance of e-commerce to mobile advertising is a key opportunity for Amazon and Snapchat to grow their ad revenues.
Google and Facebook, which are frequently called the “duopoly” because of their dominance in the digital ad market, will only strengthen their hold on the market with nearly unsurpassed ability to target personalized ads to massive global audiences. Google, which has a near-monopoly on mobile search, targets ads based on consumer browsing history and how people research products and services…”
What Business Owners Need to Know About Voice Search
I’m sure you’ve heard of Amazon Alexa, and Google Home, heck you may even have one. But what you might not know is that you need to start preparing to optimize your businesses web presence for voice search, which will be dominating local search very soon.
According to ComScore, by the year 2020, 50% of all search will be prompted by voice. As business owners and marketers, we need to not only be aware of voice search, but start embracing voice search.
Search Engine Watch says that mobile voice-related searches are three times more likely to be locally-based than text searches are.
Local businesses especially need to start optimizing for voice search SEO. So what exactly is voice search, and how can businesses optimize their web presence for voice search?
Here is an article that will answer these questions…
“Ok Google, “Say Hi to Alexa”!
Apple and Google may have started voice search using Siri and Google Assistant, but Amazon’s Alexa really got the ball rolling with the launch of Echo. When Alexa was launched in November 2014, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about it.
Yet this turned out to gain incredible user adoption. In December 2016, Echo was Amazon’s most popular product during the holiday period, and it was the first sign that proved that Alexa and her friends were here to stay! It then came as no surprise when Google quickly joined the fray by launching Google Home, to build on Google Voice which was already on Android.
And, of course, there were iPhone’s Siri and Microsoft’s Cortana. However, we are yet to see Apple and Microsoft launch the smart speakers. Until then, it’s the battle of the titans – Amazon vs. Google!”
How Content Marketing Can Help You Get More Customers
Most small businesses focus the majority of their efforts on servicing their customers and perfecting their craft. While these efforts are indeed important, many business owners don’t focus enough of their energy to new client acquisition with the assistance of online marketing. Content marketing in particular can be extremely effective in helping to acquire new customers.
It’s true, content marketing takes a lot of time to do it right, but the benefits of content marketing cannot be disputed. Content marketing builds trust and relationships with your audience. It also increases conversions by giving people the information that they need, which enables them to make an informed buying decision.
So if you’re considering whether you should use content marketing in your business or not, here are some major points you should take note of…
13 bulletproof reasons that your team needs to start investing in content marketing.
“It seems like advertisements are everywhere nowadays.
Whether blocking us from watching a YouTube video, or disguising themselves as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.
In the midst of all of this negative advertising, businesses are left with an incredible opportunity to stop interrupting and start helping their customers.
Welcome to the world of content marketing.
Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it.
Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for your business.
First, we’ll share the top 13 content marketing benefits. Then, we’ll delve into how you can get started with an effective content marketing strategy……………………..”
Click here to read more: https://junto.digital/blog/content-marketing-benefits/
The Top 12 Ways to get Your Business on the 1st Page of Google!
“Most people rely on Google.
How many times have you heard someone say: “Just Google it.”
People make more than 3.5 billion searches every day on Google!
But even more interesting is that 75% of them don’t scroll past the first page of search results:
In short: people want answers fast!
You may have heard the classic quote from Brian Clark at Copyblogger when he said:
“The best place to hide a dead body is page 2 of the Google search results.”
It’s funny, but true. You need to rank on the first page of Google to stand a chance of reaching most readers.
But, the challenges don’t stop once you hit the first page. Google’s front page is becoming much more complex (and competitive) with the evolution of new SERP features such as featured snippets, knowledge panels, local map packs and carousels.
Once your website gets on the front page you then have to contend with…”
Read more here: https://www.robbierichards.com/seo/first-page-of-google/