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Digital Marketing Strategies

How To Market Your Business On A Budget



When things get tight in most small businesses, the first expense to get cut is usually the marketing budget. This is the way that most business owners think. They need to keep the day-to-day operations going so they decide to cut the one thing that if done correctly, can actually bring them more business.

But this knee-jerk reaction is wrong minded. In this age that we live in, there have never been more cost effective ways to market, and cost effective tools to market with. Here are some brilliant marketing ideas by my good friend Neil Patel that will get you results even when your marketing budget is tighter than you’d like…

“You don’t need to spend tons of money on marketing. Trust me, I know from experience.

I’ve gone through both paths with my business ventures. There were times when I spent tons of money on marketing and other times when I paid as little as possible.

Don’t get me wrong, I’m not saying spending doesn’t always pay off. But there are still plenty of marketing tactics you can use that won’t break the bank.

I’ve outlined the top low-budget strategies to promote your brand. I’ve seen results with these methods in my own businesses and those I helped in my consulting work.

These are the top 10 ways to market your business on a budget.

1. Create and distribute videos

Despite popular belief, you don’t need to spend a ton of money to create video content.

You can easily do this yourself without hiring a professional. Don’t waste money on fancy equipment. You can probably get away with using your smartphone to record videos.

Otherwise, invest in a decent camera and microphone. Those will be your only expenses….”

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Digital Marketing Strategies

What Business Owners Need to Know About Voice Search



I’m sure you’ve heard of Amazon Alexa, and Google Home, heck you may even have one. But what you might not know is that you need to start preparing to optimize your businesses web presence for voice search, which will be dominating local search very soon.

According to ComScore, by the year 2020, 50% of all search will be prompted by voice. As business owners and marketers, we need to not only be aware of voice search, but start embracing voice search.

Search Engine Watch says that mobile voice-related searches are three times more likely to be locally-based than text searches are.

Local businesses especially need to start optimizing for voice search SEO. So what exactly is voice search, and how can businesses optimize their web presence for voice search?

Here is an article that will answer these questions…

“Ok Google, “Say Hi to Alexa”!

Apple and Google may have started voice search using Siri and Google Assistant, but Amazon’s Alexa really got the ball rolling with the launch of Echo. When Alexa was launched in November 2014, it was seen as a fun voice recognition gimmick that everyone would want for a few months before forgetting all about it.

Yet this turned out to gain incredible user adoption. In December 2016, Echo was Amazon’s most popular product during the holiday period, and it was the first sign that proved that Alexa and her friends were here to stay! It then came as no surprise when Google quickly joined the fray by launching Google Home, to build on Google Voice which was already on Android.

And, of course, there were iPhone’s Siri and Microsoft’s Cortana. However, we are yet to see Apple and Microsoft launch the smart speakers. Until then, it’s the battle of the titans – Amazon vs. Google!”

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Digital Marketing Strategies

How Content Marketing Can Help You Get More Customers



Most small businesses focus the majority of their efforts on servicing their customers and perfecting their craft. While these efforts are indeed important, many business owners don’t focus enough of their energy to new client acquisition with the assistance of online marketing. Content marketing in particular can be extremely effective in helping to acquire new customers.

It’s true, content marketing takes a lot of time to do it right, but the benefits of content marketing cannot be disputed. Content marketing builds trust and relationships with your audience. It also increases conversions by giving people the information that they need, which enables them to make an informed buying decision.

So if you’re considering whether you should use content marketing in your business or not, here are some major points you should take note of…

13 bulletproof reasons that your team needs to start investing in content marketing.

“It seems like advertisements are everywhere nowadays.

Whether blocking us from watching a YouTube video, or disguising themselves as blog articles with titles like “The 11 Secrets to Be Better at X [#4 Will BLOW Your Mind]”, advertisements are becoming harder and harder to run away from.

In the midst of all of this negative advertising, businesses are left with an incredible opportunity to stop interrupting and start helping their customers.

Welcome to the world of content marketing.

Content marketing focuses on driving sales by giving your customers what they’re looking for while they’re actively searching for it.

Today, we’re going to talk about the top 13 benefits of content marketing to help you understand how valuable this marketing strategy can be for your business.

First, we’ll share the top 13 content marketing benefits. Then, we’ll delve into how you can get started with an effective content marketing strategy……………………..”

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Digital Marketing Strategies

The Top 12 Ways to get Your Business on the 1st Page of Google!



We all know by now that Google is omnipotent when it comes to search. We rely on Google’s search results to point us in the right direction and make decisions about what products, services and businesses we trust.
There is enormous power that comes to those who know how to get on the coveted first page for key search terms and phrases for various industries and niches.
Top rankings on in Google’s search results will get your business significantly higher click through rates.
That is why I wanted to post this tremendous article about 12 different ways you can get your business on the first page of Google…

Most people rely on Google.

How many times have you heard someone say: “Just Google it.”

People make more than 3.5 billion searches every day on Google!

But even more interesting is that 75% of them don’t scroll past the first page of search results:

In short: people want answers fast!

You may have heard the classic quote from Brian Clark at Copyblogger when he said:

“The best place to hide a dead body is page 2 of the Google search results.”

It’s funny, but true. You need to rank on the first page of Google to stand a chance of reaching most readers.

But, the challenges don’t stop once you hit the first page. Google’s front page is becoming much more complex (and competitive) with the evolution of new SERP features such as featured snippets, knowledge panels, local map packs and carousels.

Once your website gets on the front page you then have to contend with…”

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