Social media plays a monumental role in engaging and communicating with your customers. In fact, a recent study showed that Facebook and Instagram are the top 2 channels that SMB’s use to stay in touch with their audiences.
However, nearly 50% of SMB’s are missing out on engaging their customers through any social media platforms, and this is a big mistake if they intend to grow their customer base and their businesses. Now there’s only so much time in a day, so if you do intend to start using social media to communicate with your prospects and customers, how should you go about customizing an effective strategy to do so?
Here is a great article by Tim Fitzpatrick of Rialto Mobile that breaks it down for you…
“Social media for small businesses can be really effective, but it is still a huge challenge for most business owners.
According to a survey by Netsertive, 49% of the small business survey respondents don’t have a formal social media marketing strategy in place. This number is low, especially with the range of amazing technology to help manage social media.
Is it really that surprising though? Not really.
Many small businesses don’t have the budget, time, or skills to take advantage of social media as a marketing channel.
I hope to change that! This article will help you start to manage social media like a pro.
It all starts with creating a social media marketing plan…”
Frank Kern’s Beast Mode Approach to Selling Online
Hey there, Eddie Woods here, my buddy Frank Kern has developed what he calls his new Beast Mode Approach to delivering content and driving free traffic on social media in order to sell products and services online. Check out this video where he walks you through what he discovered by accident mind you, and demonstrates how you can use the same approach to sell your products and services online through social media.
Frank’s Beast Mode strategy is a fresh approach for 2019 and will rocket you out of the gate right for the new year, so get crackin!!!
By the way, if you don’t know who Frank Kern is you better check yourself and get woke! Check the video out here…
Instagram New Shopping Feature in Stories
Instagram has just rolled out a new way to shop on it’s platform. This summer they tested a new shopping feature in their Instagram Stories section and it allows users to buy products and has a personalized shopping channel in the explore search bar.
Both of these new features will improve on the current Instagram shopping experience. Check out this video for more details now…
Top 10 Ways to Get More Social Media Followers for Your Business Without Creating New Content
Hi again, Eddie Woods here! One of the questions that I get asked the most from business owners is “How do I get more social media followers for my business?”
The short answer is to create more relevant content that your followers would love. But I consistently get push back from this answer. And I’m quite sure the reason I get push back is because most business owners are very busy and they don’t have time to create content themselves and they are reluctant to hire someone to do it for them.
I often tell business owners that they probably should not create the content themselves because it is quite time consuming, and I recommend that they hire an individual or a company to be in charge of creating fresh social media content to post. I stress to them the importance of hiring to fill this position on their team, but most of the time my overtures are not headed.
So since I’m tired of saying the same thing, and most of the time getting push-back, I decided to focus this post on an awesome article that a friend of mine named Rachel Rofe recently created. It’s about how to get more social media followers without creating having to create new content. Check out the article below.
“Social media is powerful. There’s no doubt about that. But social media marketing falls flat if you don’t have an audience built up, which can be challenging.
One of the best ways of getting more followers is to continuously post new, engaging content. Most of us, however, simply don’t have the time or the energy for that.
So what then? Is all hope lost?
Not so much. If you want to increase your follower counts on social media without having to create new content, don’t worry. There are tactics you can employ to give your friends and follower counts a boost without spending tons of extra effort.
Let’s take a look at 10 easy strategies below…
1) Add geotags to your photos
You can use geotags on Instagram to attract local followers. A geotag, essentially, is the current location (the longitude and latitude) of your Instagram account. The GPS device in your smartphone or tablet collects this information and makes it available on Instagram if you give it permission.
And when you add geotags to your posts, other Instagram users who’ve added geotags with the same location will be more likely to see your content and follow you as a result.
Geotags also make it so that your content shows up whenever someone searches for your location.
Basically, geotags help you increase your exposure, which, in turn, increase your odds of having more people follow you.
2) Follow other relevant brands, users, and influencers
This may seem counter-intuitive to boosting your follower count. But when you follow relevant brands, users, and influencers, often times, they follow you back. Plus, the whole point of gaining more followers is to engage real and relevant people with your business.
When looking for people to follow, conduct your search based on the following three categories……………….”