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How Important Is Video Marketing For Your Business?

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When it comes to marketing your business online, creating a video marketing strategy is one of the most important tasks you can do that will have a tangible impact on growing your business.  Video is a format that consumers around the globe love to digest. I have a sneaking suspicion that this is why it is being reported that 1 Billion hours of Youtube social video content is being watched every day around the world.

By using video you can bring your business and your brand to life in the mind of the consumer. Video content is not a flat or stagnant type of content, but it is vibrant and colorful. Video helps you connect with your audience, and helps your audience to connect with you and your brand.

If there’a any chance that you’re still resistant to incorporating video into your business, then read the following article Mike Connel at Spin Sucks. I guarantee you will find it quite insightful!

“I love video content.

Let me rephrase that.

I love consuming video content, but I despise making it.

Let me rephrase again: I love video content, but I hate being IN it…

That’s not a huge impediment to what I do because, well, #writing, but ultimately I do recognize the value of video… as long as I’m not in it.

Why would I video myself saying things into my phone? Won’t that just distract people from my amazing words?

When you ask the question like that, it kind of answers itself, no?

Still, that got us thinking. How important is video to our overall content mix?

It’s important, to be sure, but how important?

How about you? If it’s absent from your content strategy, do you absolutely need to add it? How much should you layer in?

So, the next Big Question focuses on video:

How important is video marketing in your content strategy? Is there such a thing as too much? Too little?

Does it depend?

Video Marketing: You’re Asking the Wrong Question

We received a huge number of answers to this one. Overwhelmingly, the answer was “very important,” along with the suggestion that we were asking the wrong question!

From Rachel Kay Albers:

Video content is where it’s at—why be scrambling to play catch up later?

Experts predict that video will drive 80 percent of online traffic within the next year, so companies need to include video NOW to stay relevant, as opposed to scrambling to make up for lost time in 2019.

The question isn’t, “Do I absolutely HAVE to add video to my strategy now?” but “What and who am I losing from failing to connect with my audience with video?”

While text-based content is still king in terms of driving search engine traffic, video is king for the “know, like, trust” factor.

Video builds intimacy and trust with your audience faster. NOT using video in content marketing means you have to work harder to gain your audience’s confidence; this means pumping more time and resources into research, content writing, and promotion……………..”

Click here to read the rest of the article!

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Video Marketing

Not Doing Videos Yet? Here’s an InfoGraphic that is Sure to Change Your Mind!

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Bring your brand to life online by using video. Now, you all know by now that I’ve been preaching about incorporating video into your marketing plan for like… forever right? The reason is because video will bring your business to life for your audience. Videos show that you are a living, breathing person that people can connect with, and that you’re not just some words on a page, or on a website.

When you start telling your story to your audience through video, they will start to connect with you, connect with your business and with your brand in a whole new way. The shift to video will begin to show up in your bottom line too. Don’t believe me? Well then just check out the amazing InfoGraphic below that was put together by my friends over at Raw Shorts.

They have put together some mind-blowing stats on just how effective video marketing is for businesses. Check out the InfoGraphic below now…

Also, click here now to check out the article on Raw Shorts that follows the InfoGraphic!

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Video Marketing

3 Videos Every Business Should Have

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By now you must know that it is no longer optional to use video, it’s something that you have to do if you want to compete in 2019. Video is an integral part of getting attention and educating your audience.
I hear from business owners all the time who tell me that they don’t feel comfortable in front of the camera, and I totally get that because I used to feel the same way. But what you need to understand is that you don’t have to be perfect in order to get your message out and connect with your audience.

You won’t connect with everyone, but the beauty is that you don’t need to. There folks out there in your market, looking for your services who you will connect with, and they will be drawn to you because you are you. Not because you’re short or tall or fat or thin, or black or white or anything else.
Just be you and that will be good enough.

There is a bigger question that needs to be answered, and it’s one that I also hear from lots of small business owners who are thinking about doing some videos… what types of videos should business owners be creating? Below is an article that answers that question for you.

“Everywhere you look these days, people are staring at screens. What they’re viewing most is social media videos and streamed TV. In digital marketing videos are no longer just a nice to have; they’re a core medium through which to build awareness of your brand and to prime future conversions.

The ROI of video marketing is clear, as shown in recent articles by Smart Insights and Wordstream.

Here are a few compelling video marketing statistics:

  • Emails containing video have 96% higher click-through rates than non-video emails.
  • Video marketers enjoy a 54% increase in brand awareness.
  • Social video generates 12 times more shares than text and images combined.
  • Video drives a 157% increase in organic traffic from search result pages.

To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”

Click here to read more: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/content-marketing-videos-every-brand-should-create/

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Video Marketing

How to Set Up Your Own Video Production Studio on a Tight Budget

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What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.

There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:

 

“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.

You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.

And in this post, you’re going to learn how to do just that.

By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.

You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.

But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.

Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.

How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together

Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”

Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”

Click here to read the rest of the article so you can set up your own video production studio on a tight budget:

https://www.digitalmarketer.com/blog/how-to-create-a-video-studio/

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