Already, 2018 has been an important year for the growth of online video and how businesses are using video to connect with their audiences and help sell their products and services. And Facebook has been a big part of the growth of video marketing for businesses. But I still encounter resistance from business owners who have not given video a try, and seem reluctant to do so.
For this reason and others, my buddy Wilco de Kreij, has put together an amazing blog post that show 10 examples of how to use video ads on Facebook. Check out the article below.
“So you’ve been marketing on Facebook for quite some time already. But now you’re thinking, “How about using video content for my next campaign?”
You saw how powerful Facebook video ads can be in getting hundreds to thousands of reactions, comments, and shares. I’m sure you’re also guessing these engaging videos generated a lot of sales!
Let me tell you that now is the best time to use videos in your advertising strategy. Here are reasons why:
- Video ads are now captioned, and this has increased view time by an average of 12%.
- Users can watch Facebook video ads in silent mode. This gives creative video marketers the opportunity to stand out and people to find ads less intrusive.
- Facebook gets about 8 billion video views on a daily basis. Videos are garnering website traffic and are predicted to account for 80% of all web traffic in 2020.
“But I Don’t Know the Best Techniques… What Should I Do?”
If you’re like most people, the idea of being on camera puts you off. Everyone who’s trying out Facebook video ads for the first time feels this way.
So, what’s the solution?
To answer your question, I did some research and found 10 amazing Facebook video ads.
Let’s explore each video ad and draw out some winning characteristics. Then, you can apply the principles or techniques used by these ads to your next Facebook video ad campaign.
Not Doing Videos Yet? Here’s an InfoGraphic that is Sure to Change Your Mind!
Bring your brand to life online by using video. Now, you all know by now that I’ve been preaching about incorporating video into your marketing plan for like… forever right? The reason is because video will bring your business to life for your audience. Videos show that you are a living, breathing person that people can connect with, and that you’re not just some words on a page, or on a website.
When you start telling your story to your audience through video, they will start to connect with you, connect with your business and with your brand in a whole new way. The shift to video will begin to show up in your bottom line too. Don’t believe me? Well then just check out the amazing InfoGraphic below that was put together by my friends over at Raw Shorts.
They have put together some mind-blowing stats on just how effective video marketing is for businesses. Check out the InfoGraphic below now…
3 Videos Every Business Should Have
Here are a few compelling video marketing statistics:
- Emails containing video have 96% higher click-through rates than non-video emails.
- Video marketers enjoy a 54% increase in brand awareness.
- Social video generates 12 times more shares than text and images combined.
- Video drives a 157% increase in organic traffic from search result pages.
To build awareness of both your brand and your products, you’ll need to produce and post three types of videos: brand origin, segment-specific and explainer. Each is needed at different points in the buyer journey to inform and guide your prospects along their conversion path………….”
How to Set Up Your Own Video Production Studio on a Tight Budget
What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.
There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:
“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.
You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.
And in this post, you’re going to learn how to do just that.
By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.
You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.
But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.
Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.
How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together
Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”
Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”
Click here to read the rest of the article so you can set up your own video production studio on a tight budget: