Already, 2018 has been an important year for the growth of online video and how businesses are using video to connect with their audiences and help sell their products and services. And Facebook has been a big part of the growth of video marketing for businesses. But I still encounter resistance from business owners who have not given video a try, and seem reluctant to do so.
For this reason and others, my buddy Wilco de Kreij, has put together an amazing blog post that show 10 examples of how to use video ads on Facebook. Check out the article below.
“So you’ve been marketing on Facebook for quite some time already. But now you’re thinking, “How about using video content for my next campaign?”
You saw how powerful Facebook video ads can be in getting hundreds to thousands of reactions, comments, and shares. I’m sure you’re also guessing these engaging videos generated a lot of sales!
Let me tell you that now is the best time to use videos in your advertising strategy. Here are reasons why:
- Video ads are now captioned, and this has increased view time by an average of 12%.
- Users can watch Facebook video ads in silent mode. This gives creative video marketers the opportunity to stand out and people to find ads less intrusive.
- Facebook gets about 8 billion video views on a daily basis. Videos are garnering website traffic and are predicted to account for 80% of all web traffic in 2020.
“But I Don’t Know the Best Techniques… What Should I Do?”
If you’re like most people, the idea of being on camera puts you off. Everyone who’s trying out Facebook video ads for the first time feels this way.
So, what’s the solution?
To answer your question, I did some research and found 10 amazing Facebook video ads.
Let’s explore each video ad and draw out some winning characteristics. Then, you can apply the principles or techniques used by these ads to your next Facebook video ad campaign.
How to Set Up Your Own Video Production Studio on a Tight Budget
What’s Up Tribe, Eddie Woods here! As you know by now, you should be creating video content that you can push out to your prospects, customers and your audience on a regular basis. If you want to start putting out quality video content on your own, without hiring a video agency or a freelance professional to assist you, then you are going to need to purchase some equipment, and possibly set up your own mini production studio.
There is a lot of video equipment to choose from, and you can spend a boatload of money in a millisecond if you don’t know what to look for. That is why I’ve brought together this comprehensive content to help you along. There are 2 videos as well as an incredibly detailed article by my good friends at Digital Marketer. Check out all of the content here:
“Thanks to some amazing improvements in camera technology over the past ten years or so, you don’t need as much equipment as you might think. And you don’t need to spend as much money as you might think, either.
You can put together a studio like this without spending a lot of money. And you’ll still have the ability to record and livestream high-quality video with crystal-clear audio.
And in this post, you’re going to learn how to do just that.
By the time you’re done reading, you’ll have a step-by-step roadmap for creating your own video studio.
You’ll start with a simple studio put together on a shoestring budget, so you can get started right away. And you’ll learn how to upgrade to a pro-level studio with high-resolution, multiple angles, and professional audio and lighting.
But before we dive into the details of what you need to buy, I want to cover three important requirements when building a video studio.
Follow these three tips to help make sure you don’t waste your money on pieces of equipment that are incompatible or unnecessary.
How to Create a Video Studio Requirement #1: Get Equipment That Makes Sense Together
Some people will go out and start buying one-off pieces of equipment that someone told them they “had to have.”
Some super expensive wireless Lav microphone or a $3,000 lens that Zeiss just released…………………………………..”
Click here to read the rest of the article so you can set up your own video production studio on a tight budget:
What Every Business Owner Must Know About Video Marketing
Video is the dominant form of media today and hands down the best way to reach people today. From streaming movies and TV shows on Netflix to watching Live streaming videos on Facebook and Youtube, consumers are watching and interacting with video at unmatched rates in our history, and business owners should take notice.
Using video to reach your prospects is important, but finding the right video content strategy to reach the right audience can elevate your video marketing success even further. This article breaks down the details of your options when it comes to video marketing….
“Before we dive into the stats, let’s take a quick look at some of the types of video you can create to market your business. One of the most common is the explainer video, which is a short video explaining your products or services. You’ll often see explainer videos on the home page of a website, or on a product or landing page.
Other types of video content marketing include:
- Vlogs (video blogs)
- Video interviews
- Tutorial videos
- Videos of presentations
- Product demos and reviews
- Video testimonials
- Recordings of live streams
- Video ads
Now, let’s get to the data on video marketing. We’ve focused on the latest stats, published in the last year or so to keep your video marketing strategy up to the minute.
Continue Reading the Article Here: https://optinmonster.com/video-marketing-statistics-what-you-must-know/
Quick Infographic Hack to Video Ad Platform Sizes
What’s Up Tribe, Eddie Woods here! If you are a consistent reader of my Digital RockStar TV posts, then you know that I preach all the time about how important it is for all of you business owners and entrepreneurs to start using video to market your businesses. I continuously beat the drum of using video and I will keep doing so as long as video remains THE MOST powerful way to connect with your audience and sell your products and services.
So if you’re ready to heed my advice and you’re interested in marketing your business by using Video Ads on Social Media, or if you’ve already made the smart move to video, then I think that you will want to see this extremely helpful infographic that I posted below (which was originally posted by the fine folks at Clix Marketing). Since there are so many different popular social media platforms to choose from, that all have different video ad sizes that are required for each platform, it can be quite confusing when trying to figure out which size video ad that you need to use on which platform.
Well fret no more because this awesome Infographic is here rescue you!